My Branding Problem

The Magical World of G. Michael Vasey

One of the things I am know professionally for is marketing and branding. However, while I can help others with marketing when it comes to marketing my stuff….. I am clueless. I think part of my problem is that I am too active in too many areas and so my ‘brand’ is diluted. What I mean by this is that my writings cross genres like paranormal, occult, business, poetry and magic. My blog articles range across an even broader set of topics. My podcasts similar. I make music, take photos and so on.

In marketing we look at defining target markets. My target market is actually a set of markets not one and this gives me a problem. Take emailing for example. Do I have a single email list covering everything and risk losing subscribers who didn’t know I wrote about magic, for example? Or do I maintain a lot…

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