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Writing the hundred words or so that adorn the back of your book – and the Ammy listing – is hard. Looking at examples of other people’s work, when applicable, is… well, it might be easy to look at their blurbs, but what can we learn from their blurbs?
Aha. Glad you asked.
Let’s start yet another analysis of blurbs by studying a book we already know and seeing what information the blurb includes or doesn’t include.
For this, we need a popular book where many of us know the story. That way we will know if it’s accurate or gives away too much, etc. Harry Potter is called upon once again.
Blurbs are advertising copy.
The dreaded M word – Marketing.
And it’s easier for most writers to write 100,000 words of a story than it is to sell a potential reader in 100 words…
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