I remember once bemoaning my lack of book reviews with a close friend and she told me –

Real readers don’t write reviews. Think about it? Did you ever write a book review before you needed one yourself?

Good question and my answer was no.

Garnering my first book reviews was painful. The process involved trawling a limited pool of readers and that pool often seemed covered by thick ice. I chipped away at the following groups:

Other self-published authors. I was aware of my need for book reviews and I recognized that same need in others. Since publishing an ebook and starting to read on a Kindle, I discovered a host of great new authors. I wanted to be supportive. By fishing in this pond, I hoped others felt the same.

Future self-published authors. I solicited in this pool to catch authors who were hoping to build up…