Congratulations! You’ve independently published your new book, and now it’s time to kick back and wait for the royalties to roll in.
If only. For most of us, writing those eighty-thousand carefully crafted words feels like the easy part, after watching our Amazon sales rankings languish week after agonizing week.
The problem is that while producing a really good book is an art, publishing is a business. And businesses – at least, the more successful ones – don’t just offer a product or service and hope customers will simply whip out their credit cards.
Smart business folks realize that sales – the final scorecard – can rarely be controlled directly. They can, however, control many of those things which lead to sales. By setting objectives of these controllable activities and working toward achieving them, they can impact sales in very positive ways.
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