Steve Jobs makes being a creative sound easy. You simply connect random things in unique ways. Then you can feel guilty because you didn’t really do anything. Bah.
Being creative requires guts and hard work. You must be willing to fail, to learn from your failure, and to look at your problem from multiple angles until you find the right answer. When nothing works, you return to the drawing board and develop a new plan. Thomas Edison created multiple versions of a lightbulb that didn’t work. Babe Ruth struck out 1,330 times in his career, compared to his 714 career home runs.
Yes, creatives have a knack for seeing from a different point of view. They can take experiences and thoughts, and craft them in new ways, create new ideas, new processes, and new things. But it doesn’t happen without work, experimentation, and risk.
What risks are you taking today?
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