Content is King. Or is it?

The Art of Blogging

Is content king?

To me, that seems like a silly question. “Content is king” is a metaphor, but apparently not a very good one.

A goodmetaphorcreates instant understanding. Given the amount of confusion and debate, the phrase “content is king” is not doing all that great a job in the instant-understanding department.

I think it’s smarter to say that content isindispensable. It’s what people go online to find, and it’s what Google loves. There are only a few online marketing models that don’t require valuable content, and those few are getting tougher by the day, and result in no long-term assets.


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