Can the Cold Case of Book Marketing Be Solved?

A Writer's Path

by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—marketing. The word strikes terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

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