“Fail to plan? Then plan to fail.” What a HORRIBLE quote, but SO apt for authors who are trying to figure out their marketing strategies.
Now is the perfect time to sit down and create a 2019 marketing plan.
The problem for most of us is that marketing is such a big job.
We get bogged down in the enormity of the task and quite often push it off. It is easier to do things that we know and like, so marketing often gets delayed or even skipped altogether.
But we can overcome this.