The Irascible Indie. Part 3: My Target Market?

Audrey Driscoll's Blog

Having read any number of exhortations to writers to “Know your target market,” I ask myself — what is my target market? Haven’t got a clue, except — wait for it — people who really want to read my books, of course!

Which is pretty lame.

I suspect it’s related to the fact that I don’t write in a standard genre.

But really, does every writer start writing with a specific group of people in mind, tailoring their work to please that group? I think not.

Many writers start to write because they’ve been haunted for years by a story plot or a character. Finally, the opportunity arises and they embody the plot or character in words. With luck, the piece of writing takes on a life of its own and compels the writer to keep on writing until all is resolved and an end is reached. Now that…

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