The other day I was talking to a friend of mine’s father about marketing. Asking him for advice. I couldn’t afford his service because this man was marketing before the days of the internet.
He asked what have I been doing so far?
I told him what I had been doing. Spending a lot of time in on and offline marketing but I explained the days I’m offline takes away from my online marketing.
As a professional marketer he said it takes approximately three years for most author to receive recognition online in contrast to almost instantly offline.
I agreed with the instant offline recognition.
He said he has seen books put out by big companies fall to the wayside although big bucks are spent in marketing it. According to him, the amount of money spent doesn’t always guarantee the book will become popular.
The wasn’t very encouraging news.
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