Tweak, tweak, tweak author ads #WriterWednesday #BookMarketing #WritersLife

D.E. Haggerty

I hate failing. Doesn’t everybody? So, every time I tried a new marketing strategy (Facebook ad, Bookbub ad, etc.), and it didn’t give me the results I wanted, I gave up. Gave up is a nice way of saying ~ I bitched the platform was rubbish and not worth an author’s time. Surprisingly, this strategy didn’t lead to many success stories. *Sarcasm intended*

And then, something strange happened. I did an Amazon ad for Fat Girl Begone!and it was successful. Not only that, it continues to be successful. *Insert squealing here*

FGB August 2018 ad

Since Fat Girl Begone! is a romcom, I decided to replicate the ad for my other romcom Molly’s Misadventures.

sept 2018 amazon ad

Well, guess what? The ad flopped. WHAT? Both novels are romcoms, what could the problem possibly be? I tried everything. I changed the ad copy, I even got a new cover design. While these changes helped somewhat…

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