I hate failing. Doesn’t everybody? So, every time I tried a new marketing strategy (Facebook ad, Bookbub ad, etc.), and it didn’t give me the results I wanted, I gave up. Gave up is a nice way of saying ~ I bitched the platform was rubbish and not worth an author’s time. Surprisingly, this strategy didn’t lead to many success stories. *Sarcasm intended*
And then, something strange happened. I did an Amazon ad for Fat Girl Begone!and it was successful. Not only that, it continues to be successful. *Insert squealing here*
Since Fat Girl Begone! is a romcom, I decided to replicate the ad for my other romcom Molly’s Misadventures.
Well, guess what? The ad flopped. WHAT? Both novels are romcoms, what could the problem possibly be? I tried everything. I changed the ad copy, I even got a new cover design. While these changes helped somewhat…
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