Sand Castle Marketing

IMG-4574In the past week, when thinking about PR and marketing my upcoming book, I’ve become a bit depressed. The more I search out, the more it feels I’m building castles made of sand. Everything online changes so fast, by the time I decide to use a marketing tool, will it have melted into the sea? What set me off this week was hearing from many writers (via email and posts on Facebook) talking about a new rule: writers who set up mailing lists, like for newsletters, are subject to new rules. They have to be transparent about how they will use reader information. These letters and posts I’m seeing ask contacts to sign up for their list again and agree to a privacy policy that meets new standards.

It’s a bit confusing, just one more of the many marketing “tools” that flow like sand through my fingers. Then there’s the…

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