I see this all the time. “Who wants to do a review swap?” on Facebook or Twitter or writing groups and it boils down to a waste of time for everyone.
Best scenario, you and someone else in the same genre with the same type of fans review each others books and each have 1 more review. That one review is biased based on the fact that you can’t give them a bad review because they are giving you a review and you wont want them to give you a bad review. If you do this 100 times you might be getting somewhere, but then what do your also reads look like? Probably decent. But that’s not how this is working.
More likely what happens is you and someone in another genre get together and swap books (hopefully at the same price or free) and then you both review each…
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