Jaye Marie and Anita Dawes

Lets’ face it; if you get a personally addressed email from someone purportedly representing an international United Nations initiative you are more than likely going to send it to the spam folder unopened. If (given the keyword in the subject line) you do happen to open it… just out of curiosity say… you are going to be sceptical. If they then go on to say they have seen some of your work online…and assuming at this point you don’t say ‘yeah, right’ and press ’spam’ anyway… you might start doing searches to find out how legitimate this thing might be.

If it turns out to be genuine, you might just be sitting there open-mouthed and doing a pretty good impression of a goldfish.

Image: Dr Tom Bailey

This was pretty much the scenario back in July last year when I was approached and asked if they could use…