Jaye Marie and Anita Dawes

If you’ve opened a Facebook account, what you’ve got is a profile. One of the first things to consider is if you wish to add a page or even pages as well.

If you’re already overwhelmed about adding Facebook to your social media basket, and you don’t have an existing personal Facebook account that you wish to keep separate, Teymour Shahabi recommends just using your profile (http://www.digitalbookworld.com/2015/how-to-best-use-facebook-as-an-author/). Facebook expert Lisa Hall-Wilson also uses only a personal profile. She points out that a profile is best used to make connections and build a tribe (http://jamigold.com/2013/03/facebook-should-we-use-a-profile-or-a-page/).

That’s because you need a profile to like people and Facebook posts. I wish I’d known this at the beginning. A social media consultant walked me through setting up an author page, and I tried to use it to like and follow other Facebook accounts. I couldn’t do it. That’s something that…