Jaye Marie and Anita Dawes

Much of my career as a professional journalist involved designing newspaper pages, looking for ways to attract a reader to a story while also fitting the headline, text, and accompanying photo into what were often challenging spaces around jagged stacks of ads.

With a solid high school background in visual art itself, I came to the graphic side of design with a deepened appreciation for illustration, logos, advertising campaigns, letterheads, magazine covers, and, of course, book jackets – and I could be sharply critical of what I saw presented to the general public.

As I remember photojournalism guru Chuck Scott scoffing as he looked at a prissy photo-essay page, “That looks like art director work! Give me something more direct!” Or something like that. The point was, he didn’t want fussy or cute.

I’m the same way. Keep it clean, for starters. Have a strong graphic image. And keep the…