Hi, SE’ers! Jan here again with another segment on book marketing. I was all ready to move on to another social media platform when I came across some detailed and valuable information about Facebook Ads. So, sorry, but we’re still on Facebook this time. I promise to move on after this.

In a step-by-step video, Matthew Kadish really breaks it down. The video is quite long, but if you want to watch it, you can click HERE.

Otherwise, here are the specifics he shares in the video.

The first thing you are going to be asked to choose when setting up a FB ad campaign is your goal for the ad. In this video, Matthew suggests you always choose the “Traffic” option. Then you give your campaign a name such as the title of the book you are promoting. The dropdown menu from there will let…