The Business of Business Cards

Mr. Johnson's Blog

Yesterday I dropped by a printing shop to inquire about business cards for a business I don’t have. He quoted me $20 for 96 cards which sounded okay to me given what I was going to use them for.

“Do you have the file ready?” he asks.

When I told him I didn’t he said it would cost $15 for him to produce a simple design for me. I thought he would have templates but he said he didn’t. My cynical guess is that it’s his way of generating more money like those sales people at electronics stores who always push for the extended warranty. If a product benefits from an extended warranty then it’s a piece of shit in a box. Some people feel thankful to have bought the extended warranty when their purchased item ends up failing on them prematurely. They’re basically saying that they’re happy to get…

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