Attracting your readers, Covers, Book Titles, Tag Lines and Key Words
Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.
One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.
One of the key elements of marketing and selling is to attract the right customer for your product and in book marketing this is your readers.
Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:
Great name, but…
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