At a recent networking event, I handed out my business card like candy thrown from a carnival parade (slight exaggeration as it is such a pain to carry a shovel with me everywhere). Naturally, I took all the business cards that were graciously handed to me as well. Instead of shoving those business cards in a drawer somewhere and forgetting about them, I decided to strengthen those in-person connections with social media. What did I discover? It wasn’t as easy to connect as I’d hoped.
Although most of the business cards had email addresses, I didn’t bother with those. I didn’t have a specific enquiry, I just wanted to connect for possible future enquiries (book review requests, author collaboration, etc.). Instead, I went to the websites listed on the cards and discovered several common problems with the websites. Here’s what I discovered wrong with most of those blogs:
View original post 389 more words