One of the basic tenets of my early childhood education – mostly in the schoolyard rather than the classroom, if truth be told – was that “self-praise is no praise”. These words were particularly powerful where I came from, but it’s really a general Irish thing. Boasting is second only in social torts to not buying your round in the pub. Both are punishable by flogging, ostracization, and eventual death. Fact.
But the internet is a perilous place. It’s full of braggarts, self-aggrandisement, and general preening and strutting. It becomes infectious. One minute you’re sneering at someone’s humblebrag, the next you find yourself telling the world how SURPRISED you were that some YouTube star liked the photo you put up of the dinner you said took you 25 minutes to prepare, when in reality you spent three hours on it.
I Should Have Known Better
So there I was last Sunday week, merrily congratulating myself, telling myself I’d just had a GENIUS…
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