BOOK MARKETING TIPS
Is your book full of hooks?
If you don’t understand the question, don’t worry. I’ll explain it shortly.
After I ask a different question.
Why did you read this article?
I realize that you haven’t committed yet. At any moment, you could walk away.
And so could customers when they check out your book. Remember that.
The hooks make the difference:
- Did the title or image with this post grab your attention?
- Did it make a promise, like more book sales?
- Obviously, the beginning held your interest long enough for you to reach here.
YOUR BOOK NEEDS HOOKS
What is a hook?
A hook is something that catches your potential reader’s attention, arouses a reader’s curiosity, or engages your reader’s interest, for example. Anything that encourages potential customers to read your book effectively serves as a hook.
Your book should have several hooks:
- Your title can actually…
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