Swagger in the Age of the Author Brand

J. A. Allen


I recently read a blog post that completely changed my approach to my work. The author focused on gender, and how female writers can be reluctant to form a brand and promote their books. She went on to say that when men begin to write, they’re far more likely to call themselves an author instead of an aspiring author. They’ll develop a business plan, buy business cards, hire a PR person, and generally plan forsuccess.

I-remember-tellingI don’t know whether or not gender defines this drive as much as a writer’s personal tendencies, but I’ll definitely raise my hand in the air and say even after writing my book for years, I NEVER talked about it. I never told anyone I was an aspiring author, never mind an author, full-stop. In fact, it wasn’t until my work was validated by an accomplished fellow writer that I began to come out of my shell.

Old Souls is close to being finished. So close…

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