My Abysmal Facebook Promotion Ad

Roger Colby, Novelist's avatarWriting Is Hard Work

Last week I posted that I was going to try out a Facebook ad to drive traffic to my Amazon page where my book was listed at a Kindle countdown price of .99 cents.

I’ll have to admit…I had high hopes.

Well, I quit the ad yesterday.

I’d spent a little over $100 after about five days, and only had a few books to show for it.  I’d reached a few people as the following graphic illustrates:

reach

The first number is how many Facebook pages my ad landed on (Dude, that’s a lot!).  The second number is how many people actually moused over it or looked at it.  The third number is how many people actually clicked on the “shop now” button to send them to the book site.

As you can see from the following graphic, my sales were pretty abysmal:

facebook promotion

The top line is 3 books.  All told…

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