Going viral – the problem with authors being discovered on the web

Matthew Wright's avatarMatthew Wright

I’ve got a question to which I don’t – yet – know the answer. One of the biggest problems with the new publishing paradigm is the fact that the tools publishers have to make themselves known by are common to all social media and internet users. Any individual voice consequently gets lost in the noise.

Hence we see the phenomenon of some really good books – the blood, sweat and tears of really talented authors – often languishing, purely because there’s no way they can be discovered.

Essential writing fuel! Essential writing fuel!

It seems to me there are two ways for everyday people – such as writers – to get prominent in the web. One is to ‘go viral’ – something that happened to a couple of my posts three times in the last fortnight. Suddenly my blog was flooded with hits at ten times the usual rate. But after leaping about the house…

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