Jaye Marie and Anita Dawes

Sometimes the self-publishing game can be quite discouraging.

We write a mediocre novel, give it to beta readers, focus groups, writing groups, and make it better.  We take some writing courses, improve our skills, then write something else entirely different.  We set our own deadlines.  We break our own deadlines.  We have to do all of our own publicity unless we pay a lot of money to hire someone.

And then we only sell 10 books in a month.

Let’s face it.  Being an indie publisher is really really hard.  It seems that every person and their dog, cat and fish are writing a novel these days.  The reasons are that everyone thinks that their idea is so great that if they put it in front of a possible audience (or just uploaded it to Kindle) that it would be an instant best seller.

Wrong.

When this game began and…